I worked in management for Sears throughout college. It was a good job that treated me well and gave me a great opportunity to build a business management resume that has benefited me throughout my whole adult life. But that was a very different Sears that I have seen over the last 10 years.
Last week, I was on lunch and decided to pull up a YouTube video of Chris Tomlin (a Christian worship music artist) singing a song I’d hurt at church the weekend prior. As most of us know, YouTube regularly plays videos of sponsored content (a.k.a ads) before your chosen video. It is part of the monetization that Google brings to all of its products. When a company pays for an ad to run, they specify all of the criteria that will determine who sees the video. This includes thing like the geographic location of the watcher, the viewer’s history, and the specific thing searched for, as well as everything in between. I’m simplifying the process, but it is nearly infinitely customizable, ensuring that the only people who see your video are the exact people you want to see it.
So, I search for Chris Tomlin and the title of the worship song (I don’t remember right now exactly which song it was) and I click on the video. Before my video starts to play, this is the ad I see (feel free not to watch the whole thing):
I skipped the ad when it gave me a chance and watched my worship video, but the more I thought about it the more upset I became. I can’t think of a YouTube history on my account that would have been pertinent or anything else that makes sense…unless either they were putting that out to everyone, or they were specifically targeting people watching worship videos.
So, I took to Twitter, incredulous that Sears would be so insensitive. The screenshot from my Tweet, and Sears’ response not long after, are below.
It is 2014, know. I am not surprised by a company supporting homosexual marriage. I don’t like it, but I know it happens. I don’t support the homosexual mafia attacking companies like Chik-fil-a simply because their CEO said that he believes a marriage is between a man and a woman. But most of all, I can’t support the incredible rudeness of a company deliberately attacking the morality of Christians in this way. Whether their Tweet to me was an automatic response to mine or not, it doesn’t matter.
I’m not one to start a boycott and get worked up over anything secular. I think that secular complies not guided by Christians will not act Christian. However, companies that deliberately attack Christians is another story altogether.
You know why they do it? They do it because they know that they will insult us and treat us disrespectfully in whatever ways they choose, and we will buy their products just the same. We might post a Facebook complaint and feel like we accomplished something, but as soon as the next sale comes along, we will open up our wallets again.
For me, it stops here. I have drawn a line in the sand. I have a lot of Craftsman tools and a Sears credit card. I’m canceling the card and have bought my last tool from them.
Incidentally, if you want the story behind the video (which I actually haven’t seen in its entirety), Sears sponsored a float in the recent Chicago homosexual parade. On that float they had 4 homosexual couples getting “married” and this video was celebrating that.
Next time you buy a Sears product, know that is where some of your money is going. If you support that, then great. If you don’t, you are supporting it anyway with your money.